How to Plan Your Content Without Overwhelm and Make It Work for You
Content planning is one of the best ways to stay consistent without feeling burnt out. Having a structured approach takes the guesswork out of what to post and when, so you’re not scrambling for ideas at the last minute. Whether you prefer digital tools or good old-fashioned pen and paper, I’ll walk you through my approach to planning content in a way that feels sustainable and stress-free.
Step 1: Choose Your Platforms Wisely
Before you even start planning, it’s important to be intentional about where you’re posting. You don’t need to be on every single platform—focus on mastering one or two first. Once you have a system in place, repurposing content becomes much easier.
Personally, I started with TikTok and only later introduced Instagram and YouTube Shorts. If you want to streamline posting across platforms, scheduling tools like Buffer or Later can help you post the same content as a Reel, a TikTok, and a YouTube Short with minimal extra effort.
Step 2: Repurpose Your Content & Don’t Be Afraid to Reuse!
One of the best content strategies is to make the most of what you’ve already created. People may not remember what you posted a year ago—or even a few months ago—so re-edit it, refresh it, and keep it relevant.
For example, I once made an Alocasia propagation video showing how I grow corms. It was over a minute long. But that one video can be repurposed into:
A short, snappy 30-second clip
A 15-second before-and-after transformation
A photo post with a caption explaining the process
A carousel post breaking it down step by step
Step 3: Think of Your Content in Seasons
As a creator who shares houseplant content, I structure my content around the seasons. This helps me plan content that’s timely, relevant, and engaging.
Winter: Houseplants struggle in lower light—content can focus on using grow lights, winter plant care, and preventing overwatering.
Spring: A time of renewal—perfect for topics like repotting, fertilising, and spotting new growth.
Summer: Plants are thriving—share care tips, outdoor plants, and vibrant growth updates.
Autumn: Slowing down, preparing for winter, and embracing cozy plant setups.
Thinking in seasons keeps your content fresh and aligns with what your audience is already experiencing.
Step 4: Use a Content Calendar (But Keep It Realistic!)
Once you’ve chosen your platforms and content themes, mapping out your content is key. But be realistic—set a schedule that you can actually keep up with. If you plan to film every Sunday, remember that life happens—you might be busy, tired, or even hungover! Instead of restricting yourself to a single day, give yourself options.
Tools to Help You Stay Organised:
Notion or Asana: Great for organising ideas, setting deadlines, and tracking progress.
Pen and Paper: Sometimes, I just need to physically write things down to feel organised.
Having a content calendar prevents the “what should I post today?” panic and helps you see the bigger picture.
Step 5: Batch Create & Schedule
If you’re balancing content creation with a 9-5 job (like I do), batching your content is a lifesaver.
Filming Days: Set aside time to record multiple videos in one go.
Editing & Scheduling: Use tools like CapCut for quick edits and schedule posts in advance where possible.
Engagement Time: Instead of just posting and logging off, set a timer for 10 minutes after posting to engage with others—comment, like, and interact meaningfully.
Step 6: Capture Ideas as They Come
Some of my best content ideas come when I’m not thinking about content at all—while I’m out on a walk, cooking, or even just relaxing. Creativity flows best when your brain is not under pressure.
Go outside, take a walk, and let your mind wander.
Always carry a notebook or use your phone’s Notes app to jot down ideas when inspiration strikes.
Don’t force creativity. Some days you’ll be overflowing with ideas, and others you won’t—that’s normal!
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This all depends on your style and your workflow. Some creators plan a month ahead, while others plan week by week. A good balance is having a rough overview then fine-tuning weekly so you stay adaptable without feeling lost.
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Quality over quantity! If you can maintain 2-3 posts per week long term, that’s better than daily posting for a month then burning out.
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There is nothing wrong with repurposing old content. Keep a running list of ideas in your notes app, and pay attention to comments on not only your videos, but on videos related to your niche. Think seasonally–what’s happening right now that relates to your niche? Inspiration often comes when you least expect it, so always be ready to capture it!
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Me too, and it can be hard, don’t get me wrong. Buuuut, batch filming is key! Dedicate a few hours each week to film multiple pieces of content at once. Also, try using scheduling tools so you’re not manually having to post content everyday as this can take time. Even just having one filming session a week can keep your content rolling.
